What to do if You Are Starting a Business During COVID-19

     Starting a business is usually pretty exciting. That is unless there is a world-crippling virus that is keeping everyone locked inside for months at a time. Believe it or not, this doesn’t have to kill your dreams of opening your business. The way I like to think of this time is kind of like a slingshot. Every day that passes builds a little tension. During those days, you can perfect your products and service. Eventually, when we’re through this, and you’re ready to go, then that slingshot tension gets released, and you’re ready to fly. Slingshot metaphors aside, here are some things you can do right now if you’re either at the beginning stages of your business or plan to start one when we get through COVID-19.


   Soft launch:  A soft launch is opening the business up to people close to you. Let friends and family know that you’re starting this business and let them be your first customers. This does a few things for you. First, it allows you to simulate customer experience. Treat them like you intend to treat your customers. If you sign people up online, have your family and friends go through that process. This lets them give you feedback on what their experience was. The second thing this lets you do is what I just mentioned with feedback. The input allows you the be specific in what you need to fix. Have your family and friends be critical. Use that feedback to make the product and process better for your next customers. A soft launch also lets you see how you fit into the process. What is going to be your role? How can you get better at your role? Simply put, this is practice.

    Learn: This is the perfect time to learn things you might not have had the time to if you were already full go with your business. Do you want to know how to build a better social media presence? Do you want to learn about employee contracts? Do you want to see how other companies started and their growth process? All of these things are googleable. If you have the time, which you probably do right about now, then go ahead and do some learning. You and your business will be better for it. Plus, it might save you from making some pitfalls that you might not have even been aware of.

   Visualize and Perfect Your Process: Visualize everything about your business. How you want it to look, how you want your products packaged, even down to how you want your consumers to feel after working with you. After you do that, think about what you can do to achieve those things. Write this stuff down, so you have a physical component to your visualization. If you’re opening a store or restaurant, draw yourself your own floor plan. See what kind of things you want in your storefront. If your business is going to be online or you provide services, then outline your process. Make it physical to make it real.

   Get Right: Look for everything you’re going to need to open your business. Think of things you’re going to need legally, financially, personally, etc. Set yourself up, so you’re ready to explode into the market as soon as you’re ready to go.

Good Luck and You Got This

I can’t tell the future, but if I were to guess, I’d guess when we come out of this worldwide time of tragedy that we’re going to come back stronger than ever. You have to be ready for it though. If you have any questions or concerns regarding your business, My Brand Esquire is here to help. Set up a free consultation and see what we can do for you.

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